Key challenges
The client, a B2B logistics company linking freight shippers with carriers, faced hurdles in integrating real-time data of the drivers. Their current system worked in batches, causing delays in tracking cargo and matching shipping requests with partners, disrupting workflow efficiency.
Implementing GPS tracking in freight partner systems was required to facilitate accurate monitoring of shippers, enabling better cost negotiation with the partners.
Dim visibility on the supply of freight vehicles impaired decision-making and process hurdles, leading to slowdowns with far-reaching financial consequences.
Client in spotlight
Our customer provides an award-winning, multi-patented technology to third-party logistics companies (3PLs) for effective freight management. Founded in 2017, our customer stands out as a trailblazer in redefining the freight brokerage landscape, with a specific focus on serving Small and Mid-market businesses. Their deep understanding of carrier preferences enables seamless broker-carrier connections, while AI-driven technologies provide actionable insights for real-time decision-making. Pioneering industry-first solutions like real-time pricing and Digital Freight Matching, they prioritize transparency and reliability in the logistics process.
Unlocking Digital success
Project outcomes
Engagement with customers and matched freight carriers increased by 50%, indicating improved collaboration and effectiveness
Enhanced operational efficiency achieved by implementing real-time tracking through GPS data, leading to streamlined process flows
Over 100 million networked data points were created, facilitating accurate allocation of freight vehicles
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