Elevating traveler experience for an airline with 400k+ passengers and USD 319 Mn in sales revenue

Key challenges

Inefficient website and mobile site hindered meeting customer expectations for seamless journeys and low-cost services, affecting long-term business profitability

Non-user-friendly interface of the existing CMS resulted in navigation difficulties, usability errors, and decreased customer engagement

Inconsistent design themes on destination websites eroded brand identity, negatively impacting the business's reputation in the market

Client in spotlight

Our customer is a prominent French passenger airline renowned for its long-haul flights to the US, Japan, New Zealand, and within France. Since its establishment in 1996, the airline has been at the forefront of the hospitality industry, setting trends and delivering exceptional service. With an extensive network, it covers 39 sought-after destinations, including Sydney, Beijing, and New York, solidifying its position as a leader in the aviation sector.

Unlocking Digital Success

Ideation

We pinpointed multiple challenges faced by the airline, including an outdated website, lack of omnichannel presence, inefficient CMS, and inconsistent brand positioning.

Our approach

We devised a comprehensive strategy to tackle these challenges, encompassing building a robust website, offering a responsive mobile-site for better customer engagement, deploying an advanced CMS on Cloud, for efficient content management, and achieving brand consistency across all channels.

Outcomes

Delivering a responsive mobile-site for seamless engagement, deploying a state-of-the-art CMS with multilingual functionality and multi-currency support for efficient content management, and achieving brand consistency across channels to elevate the airline's performance and customer engagement while exceeding customer expectations.