Enhancing User Experience and performance for Asia's largest passenger airline
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Key challenges
Our client faced challenges in addressing the inadequacies of their existing mobile app, which suffered from sluggish UI/UX performance.
Inefficiencies in the payment system were resulting in decreased transaction rates during flight bookings and lower customer satisfaction levels.
Content distribution within the airline's application lacked clarity and simplicity, resulting in suboptimal usability.
Client in spotlight
Our client is Asia’s largest passenger airline, renowned for its exceptional service, punctuality, and commitment to providing a seamless flying experience. With a fleet of 240 aircraft, our client operates across a vast network of 100+ destinations, including 80+ domestic destinations and 30+ international destinations. Serving more than 46 million passengers annually, our client takes pride in transforming travel experiences for the modern world. Their dedication to low fares, on-time service, and hassle-free flying have earned them numerous accolades and a strong reputation in the aviation industry.
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Unlocking Digital success
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Project Outcomes
Crash rate of the application was reduced to less than 0.2%
Success rate of payments on bookings increased from 70% to 90%
Improved app performance, and the rating went from 3.5/5 to 4.6/5 on the Play Store and the App Store
Travel bookings through the app went from 3,000 per day to 9,000 per day
Doubled revenue through the app, increasing from 3% to over 6%
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