Building cohesive and interconnected content experiences for an Indian major streaming platform
Key challenges
01
Challenges in building an innovative, scalable Content Management strategy to boost efficiency and time to market.
02
Self-constrained and inflexible systems resulted in difficulties in navigating the operational environment.
03
Inability to deliver a user-friendly and seamless Customer Experience due to monolithic architectures and scattered systems.
Client in spotlight
Zee5 is a provider of one of the leading online video streaming Over the Top (OTT) platforms. With 90+ Live TV channels, 76.4 million subscribers, and an exhaustive range of video content in over a dozen languages, our client delivers on-demand, unlimited entertainment to an avid cinema connoisseur.
Unlocking Digital success
Ideation
Curated an intelligent, automated Content Management System that benefited by allowing our client to process, share, and catalog video content on the fly.
Our approach
Developed a secure, high-availability cloud infrastructure for the new CMS, underpinned by advanced technologies.
Outcomes
Enhanced business scalability to meet global demands and adapt to changing market conditions, resulting in improved customer satisfaction and higher revenue growth.
Project outcomes
01
50% reduction in time for content operations, boosting efficiency and time-to-market
02
Improved visibility and efficiency of decision-making across business units
03
Achieved near real-time content acceleration, reducing response time to 300-400 milliseconds
Download Success Story
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