Gartner says that nearly two-thirds ( 63%) of marketers find crafting personalized customer experiences challenging. 

Data can be a valuable asset in helping digital marketing leaders with customer segmentation and analyses to gain new insights into who their customers are. And marketing is just one of the functions where reliable data can contribute immense value. From sales to customer service and supply chains to human resources, using data to find new insights and drive decision-making can increase opportunities and growth. 

However, connecting data sources and storing vast data in a centralized repository requires significant investment and effort. By embracing new data storage solutions like Azure Data Lake, the challenges can be minimized quickly and affordably. 

Azure Data Lake is a powerful, flexible, cost-effective cloud-based storage solution. It has been designed to provide a) Infinite storage capacity for terabytes and petabytes of data, b) Robust security with encryption and identity management, and c) Eliminate data silos, enhancing accessibility and comprehensive analytics.

A modern data lake, such as Microsoft Azure Data Lake, is imperative for data-driven businesses as it lays the foundation for a robust, scalable, and economical central repository for storing massive amounts of raw data. This flexibility and architecture allow for comprehensive analytics and advanced machine-learning applications, driving decision-making across functions and innovation. Furthermore, robust data security and governance mechanisms ensure data integrity and compliance with industry standards and regulations such as GDPR. These improvements and capabilities empower businesses to leverage their data assets better while ensuring utmost privacy and security. 

Consider downloading our whitepaper for more information on how Azure Data Lake Storage can help you extract meaningful insights from your data.