Blogs

Building a digital product takes a tremendous amount of time, effort, and investment. According to Harvard Business School professor Clayton Christensen, 30,000 new consumer products are launched…

Storytelling is a powerful skill used to create a shared vision with your audience and cultivate empathy with your target users.  Stories can be more effective than numbers and data points and can…

According to research by Shikhar Ghosh, a senior lecturer at Harvard Business School, digital products fail because their creators don’t focus on the right measurements, neglecting the metrics that…

Prototyping is vital to software development, and UX prototyping tools can make the process a lot easier. It’s the means by which designers, developers, and project managers are able to communicate…

As a product designer, you don’t just want to create a product that’s as good as your competitors. You want to make one that’s better. This guide to conducting competitive UX analysis will allow you…