Insights

According to research by Shikhar Ghosh, a senior lecturer at Harvard Business School, digital products fail because their creators don’t focus on the right measurements, neglecting the metrics that…

Prototyping is vital to software development, and UX prototyping tools can make the process a lot easier. It’s the means by which designers, developers, and project managers are able to communicate…

As a product designer, you don’t just want to create a product that’s as good as your competitors. You want to make one that’s better. This guide to conducting competitive UX analysis will allow you…

"Who on earth would outsource product management?" It’s not an uncommon question, given that product management is so intrinsically linked to the long-term success of your product that it might seem…

Nowadays more and more people are taking ownership of their physical and mental well-being. This process can be tricky – people often take on a huge workload, forget to take care of themselves and…